Assistant Manager - Marketing Services (Digital) - U Mobile Kuala Lumpur



Job Purpose:
Drive the day-to-day operations of all Self-owned Digital Channels and Project Lead for all Digital Communications (self-owned) including Go To Market launches and content updates.
Key Accountabilities:
1. Management and Maintenance of Self-owned Digital platforms/E-Channels
  • To maintain and update all self-owned digital platforms with accurate and functional content provided by the product owners in a timely and presentable manner.
  • To identify and resolve issues / project risks arising and beforehand from any self-owned E-channels through troubleshooting and coordination with internal teams and vendors.
  • To monitor health and performance of all self-owned E-Channels and provide reporting, analysis and documentation.
  • Assist in developing digital customer journey for self-owned Digital platforms (including all E-Channels).
  • Campaign planning, management and to provide proper planning and traffic management.

2. Project QC, deliverables and communication:
  • To drive day-to-day requests and communication with various stakeholders to resolve issues and provide strategic value to projects and tasks.
  • To ensure on time quality deliverables with proper checking /testing/ sign-offs in place.

3. Agencies Management
  • Liaison for online advertising and creative/ digital agency.
  • Responsible for planning of all self-owned digital platforms ecosystem.

Key Experiences and Qualifications:
  • Proven and good digital knowledge/experience and have strong understanding skills coupled with strong data driven marketing approach/analytical mind-set and critical thinking.
  • Passionate about digital growth, brand building and creativity.
  • Previous experience and excellent track record in executing integrated digital campaigns.
  • Discipline in execution and follow up of campaigns to achieve desired results.
  • Highly motivated self-starter and team player.


Company Overview

U Mobile is Malaysia’s most dynamic and innovative mobile telecommunication service provider that offers millions of next generation mobile consumers the freedom to “Live Connected”. Since 2007, the company has been constantly providing high quality mobile voice and data services with its wide distribution network backed by affordable pricing strategies. It has one of the most unique telecommunications network structures in the region backed by its own-built network infrastructure, which supports high-speed mobile broadband; and Asia’s first active 3G Radio Access Network (RAN) sharing, covering major urban areas in the East and West Malaysia.

Customers of U Mobile can choose from a variety of competitive prepaid, postpaid, high-speed mobile Internet plans and latest mobile devices to achieve a fully connected lifestyle anywhere and anytime. The products and services distinguish themselves through attractive value propositions and value-added services, giving consumers high quality mobile services at best value rates. U Mobile also made its products and services to be highly accessible through traditional and non-traditional distribution channels to broaden audience reach. These strategic business approaches are the core reasons why U Mobile was awarded the coveted Frost & Sullivan’s “Most Promising Service Provider of the Year” at the 2012 Frost & Sullivan Malaysia Excellence Awards.

U Mobile’s major shareholders include U Telemedia Sdn Bhd (an investment by Tan Sri Vincent Tan, Founder of Berjaya Group) and Straits Mobile Investments Pte Ltd (a subsidiary of Singapore Technologies Telemedia Pte Ltd - ST Telemedia). U Telemedia’s stake in U Mobile provides an unparalleled support advantage, as U Mobile is able to reach out to a wider audience through the Berjaya Group of Companies for its nationwide distribution channels, local business network and joint marketing collaborations. This partnership is also supported by ST Telemedia’s telecommunications expertise, which gives U Mobile an edge by increasing competitiveness in the marketplace.

U Mobile will continue to leverage on strategic partnerships and innovation to translate technological advancements into more affordable and flexible products and services for its millions of customers. The aim is to provide customers an enhanced and seamless mobile experience with U Mobile.
U Mobile - 9 days ago


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